Julie Kelley
Veteran Journalist and PR Pro Julie Kelley maximizes media coverage and drives awareness for family-friendly brands.
Julie is đź’Ż!
Julie has landed story after story in target media and has expertly prepared our client for media interviews (and helped them answer the tough questions!). All of this is done with caring for the client relationships and an eye toward powerful storytelling and sharing.​
Julie is a true joy to work with!
Her knowledge, expertise and enthusiasm for the select clients she chooses to work with comes through in every interaction she has with you. She is organized, efficient and very effective at communicating your story to the right audience at the right time. Her passion for what she does is infectious.
Exceptional level of expertise
Julie has a remarkable talent for distilling complex messages into compelling narratives that actually resonate with media outlets. Julie knows what journalists are looking for and pitches them fully fleshed out ideas that they want to hear. This skill, combined with her deep commitment to understanding the intricacies of our organization, has led to precise and impactful communication with the media.
About Me
My first consulting gig started with a merger and became a Master’s Degree level training in using business as a FORCE FOR GOOD.
Since then, my clients have appeared in The New York Times, New York and Vermont Public Radio, The Travel, and on TV News Programs.
Put my 20 years in newsrooms to work for your organization and feel the difference.
STOP SENDING PRESS RELEASES and start doing Public Facing Impact work that builds brand love and engages customers where they make decisions.
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Here’s My Jam
Socially Conscious + Impactful PR: Customer Profiles Â
B-CorpsÂ
Ten media hits in 48 hours highlights the power of a great PR strategy! I conceptualized “Not Your Average Merger” public relations campaign for certified B-Corp SunCommon®  Created policy-focused plan to capitalize on Paid Family Leave Legislation and Student Loan Debt Repayment Program through earned media, op-ed, and social media campaign.
Manufacturing
Some of the safest candy in the world, for people with allergies, is Made In Vermont. I’m developing and implementing 25th Anniversary PR Strategy for a growing Vermont company. Vermont Nut Free Chocolates goal is to grow brand awareness and gain more customers. My strategy is to identify and capitalize on stories that will attract media coverage, including focusing on longtime customer relationships that inform key storytelling opportunities.Â
Higher Education
My work with Vermont’s newest state university has built brand awareness through consistent media coverage, month after month, for more than a year.
“Julie brings incredible expertise and a journalist’s curiosity to her media relations work. I have had the pleasure to work with her on work for a client that demands a range of brand storytelling. She has landed story after story in target media and has expertly prepared our client for media interviews (and helped them answer the tough questions!). All of this is done with caring for the client relationships and an eye toward powerful storytelling and sharing. Julie is đź’Ż” Alexandra Tursi, Cultivate
